Intercept Jewelry Care Blog
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Are These Types of Articles Helping or Hurting Us?
There’s no denying the influence of celebrity.
But do these types of articles convey the proper message?
Are they hindering the jewelry industry’s rebound?
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Case Study: Success in the Jewelry Industry
Industry giant Pandora sells jewelry all over the world and they’re currently experiencing an upturn in a somewhat tumultuous industry.
How did they achieve this most recent success? Let’s take a look…
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Marketing Jewelry to Millennials
Many businesses and brands seem to struggle with successfully marketing to millennials.
I’ve noticed this especially in the jewelry marketplace.
In my opinion, there are a few key factors fueling the disconnect between the jewelry industry and millennials
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International Demand for Jewelry
In a recent blog post, I dissected articles postulating a false uncertainty in the American jewelry marketplace - this week I aim to shed some light on jewelry and luxury good marketplaces around the globe.
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False Uncertainty in the Jewelry Marketplace
This past week I’ve seen numerous articles detailing jewelry company stock drops, a lull in jewelry sales throughout the U.S. and an overall uncertainty in the jewelry marketplace.
Here's why you shouldn't be worried:
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How to Stand Out in the Jewelry Industry
Taking into account the jewelry industry's projections...
What will retailers and manufacturers need to do in order to survive in a changing marketplace?
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The Future of Jewelry
As we look to the future, we can see some radical new changes approaching for jewelry products, manufacturing and retail.
While some of these changes may be alarming for manufacturers and retailers, it's important to keep in mind jewelry's history and the ways the industry has adapted over the years...